Packaging Materials Strategy Archives

Recyclable Packaging Materials Brands Are Switching To

Quick Answer: The top recyclable packaging materials brands are switching to right now are corrugated cardboard (91% US recycling rate), molded fiber pulp, recycled PET plastic (rPET), aluminum, and uncoated kraft paper. Each works best for specific product types and...

March 30, 2026

Eco Friendly Packaging Materials Customers Actually Notice

Packaging Materials Strategy

Eco Friendly Packaging Materials Customers Actually Notice

A customer in Austin, Texas tore open a mailer last spring and stopped cold. Inside, wrapped around a handmade candle, was something that looked like it came straight from a forest floor. White, dense, oddly satisfying to hold. She turned...

March 27, 2026

Luxury Packaging Materials Used by High End Product Brands

Packaging Materials Strategy

Luxury Packaging Materials Used by High End Product Brands

A few years ago, I watched someone in a Zurich department store spend eleven minutes deciding whether to buy a perfume. She had already smelled it. She already loved it. What she kept returning to was the bottle. She turned...

March 26, 2026

Corrugated Packaging Secrets That Prevent Shipping Damage

Packaging Materials Strategy

Corrugated Packaging Secrets That Prevent Shipping Damage

A 15% damage rate. That is what one kitchenware brand was quietly absorbing before we looked at their corrugated box spec. The box fit the product. The price was right. But the board grade was wrong for the route, and...

March 25, 2026

Why Kraft Packaging Became the Go-To Material for Brands

Packaging Materials Strategy

Why Kraft Packaging Became the Go-To Material for Brands

A small tea brand switched from white folding cartons to plain kraft bags in early 2024. No rebrand. No marketing push. Their unboxing posts on Instagram went up 60 percent in three months. Their packaging cost dropped from $0.90 to...

March 24, 2026

Packaging Materials Guide: What Brands Use to Protect Products

Packaging Materials Strategy

Packaging Materials Guide: What Brands Use to Protect Products

Here Is the Packaging Problem Nobody Admits Out Loud Three years ago, I watched a direct-to-consumer skincare brand lose $47,000 in a single quarter. Their products arrived crushed, leaked, or oxidized. The formula was flawless. Their supplier was reliable. The...

March 20, 2026

Category: Packaging Materials Strategy

Recyclable Packaging Materials Brands Are Switching To

Eco Friendly Packaging Materials Customers Actually Notice

Luxury Packaging Materials Used by High End Product Brands

Corrugated Packaging Secrets That Prevent Shipping Damage

Why Kraft Packaging Became the Go-To Material for Brands

Packaging Materials Guide: What Brands Use to Protect Products

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