Category: MOQ & Production Scale

Understanding why minimum order quantities exist and why fighting them costs more than accepting them Here is a scenario I watch play out constantly. A brand founder calls a packaging manufacturer and asks for 500 custom-printed boxes. The supplier quotes...

It was a Tuesday in October when a startup founder named Reza emailed me in a mild panic. He had designed a custom kraft box for his artisan tea brand, spent weeks refining the dimensions, paid a designer to finalize...

Here is a story almost every small brand owner knows. You find a packaging supplier, love their samples, and finally ask for a quote. The reply comes back: minimum order 5,000 units. You only need 500. Suddenly the whole deal...